The world figured that it could Netflix and meet deadlines simultaneously, wash its hands for a whole 20 seconds, and stop panicking when it runs out of cheese.
All around the same time.
From rational thinking to irrational decisioning, the last few years have taken behavioural strategists and scientists on an exciting journey. Coming from nowhere and dominating the business of how we understand human thinking, context and action, behavioural science has finally found its voice in the world.
Now, is a great time. It ought to be celebrated.
Rory stands at the centre of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Yu-Kai is a true fan of video games, best-selling author and international keynote speaker on Gamification and Behavioural Design.
Author of the bestselling book “The Last Mile”, Professor Soman is one of topmost experts in behavioural science and its applications to consumer wellbeing, marketing and policy. Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman.
Kai is a strategy advisor and founder of blacklist100 which highlights change-agents and thought-leaders in the Black community.
A leading figure in cultural psychology and the psychology of religion, Dr. Kakar’s person and work have been profiled in The New York Times, Le Monde, Frankfurter Allgemeine, Die Zeit and Le Nouvel Observateur, which listed him as one of the world’s 25 major thinkers.
An ex trader, teacher and social entrepreneur, Chaning is currently the CEO of Busara but has helped lead the organisation since 2013. He is responsible for both internal and external strategy, an a portfolio of projects, primarily focused on research. Chaning has completed a Postdoc at Princeton University in Psychology and Public Affairs, holds a PhD in Economics from the University of Hawaii.
Patrick is an applied behavioural scientist with over ten years’ experience turning academic science into commercial results. He is a part-time lecturer at two universities, has published papers on topics from Facebook psychology to facial expressions, and has a book on comms psychology, called #Hooked. He has conducted psychological research for clients for over ten years, and was previously the Lead Psychologist at Cambridge Analytica.
Jez has been practicing behavioural science for over ten years and has been working with some of the biggest organisations around the world. He was a co-founder of Ogilvy Change and Engine Decisions. He is currently a visiting fellow of Behavioural Science at City University.
In 2007 he co-founded FinalMile Consulting, one of the first firms in the world to use learnings from Cognitive Neuroscience, Behavioural Economics and Design.
Now as part of Fractal Analytics, Behaviour Architecture has been combined with the powers of Advanced Data Analytics and Artificial Intelligence to power every human decision.
Raheel is obsessed with empowering disadvantaged communities and people at the bottom of the pyramid. He fell in love with design thinking and behavioural science and combined the two to create White Rice, a behaviour design agency that tackles some of the most wicked social problems out there.
Rajesh Sahadevan leads Centre of Gravity, a collective, that pioneered the idea of human-centred strategy more than 15 years ago. A philosophy that draws deeply from simple human aspects like listening, storytelling & deep conversations as much as it does from the fields of mythology, sociology, popular culture, psychology from among others. A philosophy that has found tremendous business success with some of the largest brands across India and SE Asia.
Warikoo founded nearbuy.com, India’s No.1 Lifestyle App. He was the CEO of nearbuy.com from its inception in 2015 until 2019.
Ankur was part of Fortune Magazine’s 40 under 40 List for India, LinkedIn India’s PowerProfiles List, LinkedIn India’s Spotlight List, India’s Top Executives under 40 by Business Today and has been awarded the Social Media Entrepreneur of the Year 2018.
Carlos has been leading the expansion of behavioural economics in Latin America and the Caribbean. Currently, he is focused on developing and applying behaviourally-informed projects to combat the COVID-19 pandemic.
Hao's work in Computer Graphics and Computer Vision focuses on digitizing humans and capturing their performances for immersive communication, telepresence in virtual worlds and entertainment.
He is known for his seminal work in avatar creation, facial animation, hair digitization, dynamic shape processing as well as his recent efforts in preventing the spread of malicious deep fakes.
He founded Mandalah in 2006, a Conscious Innovation consultancy which today has a presence in São Paulo (B Corp), New York, Portland, Mexico City, Berlin and Tokyo, having served clients such as Nike, GM, Samsung, Unilever, Kobe Bryant, Bill & Melinda Gates Foundation and dozens of Brazilian startups. He has been named in Fast Company as 100 Most Creative People in Business (#48), in Época as one of 100 Most Influential Brazilians, and in GQ as amongst 10 Most Inspiring CEOs in Brazil.
Prince Ghuman is the author of the book Blindsight and CEO of Pop Neuro, the world's first Neuromarketing Certification bootcamp. He is also a professor of neuro-marketing at Hult International Business School.
Jaya is a policy economist. He has over 8 years of professional experience in the areas of youth, sustainable development, knowledge management, research and policy advocacy across countries in Asia, Europe and Latin America.
He is a pioneer in the application of behavioural economics to public policy in the Middle East and led the first nudge unit in the Middle East, the Qatar Behavioural Insights Unit. He is also a member of the World Economic Forum’s Council for the Future of Behavioural Sciences.
Neela is an independent consultant, interested in applying behavioral science to behavior change challenges in the Global South. Currently, she advises several organizations in global development including Surgo Foundation and the Busara Center for Behavioral Economics. Previously, she was the Founding Director, Centre for Social and Behaviour Change (CSBC) at Ashoka University, India.
Neela is proud to be a Board member of The Life You Can Save, a non-profit founded by philosopher Peter Singer with the vision of inspiring everyone to do their bit to end world poverty.
Behavioural Economist with 15+ years of experience studying and investigating individual and group behavior using both lab and field experiments.
Since 2005 she has led and designed 23 field experiments/RCTs while working in consulting, marketing, finance, strategic planning and pricing intelligence positions.
Heuristica is one of the first applied behavioral science consulting companies in Latin America.
They have led several projects for the banking and insurance sectors in Peru, and have worked for organizations such as the World Bank and the Inter-American Development Bank.
Pedro holds a MSc in Business Administration, and a MSc in Cognitive and Decisiones Sciences. His main academic interest is in the study of the decision-making process under uncertainty.
Her passion is creating shared value using streamlined and collaborative approaches which supports companies and organizations.
She has spearheaded nationwide programs addressing pressing socio economic issues in areas of health, financial literacy, and career planning. She brings to the table a robust foundation in strategy, brand equity development, CSR and local market expertise.
Amateur linguist, ex-food reviewer, and once an aspiring comic book writer, she is also a planner interested in crafting new narratives for brands through content that creates cultural impact & changing behaviors to impact business.
Steve has been making and teaching design for social change in several countries for over thirty years. His most recent project, partnering with the Arthur Lok Jack Global School of Business in Trinidad, and with Ogilvy Behavioural Science Practice, London, is the founding of the Caribbean Behaviour Change Network.
She leads the behavioural insights portfolio (BI4GOV) and has done extensive work in implementing and evaluating behaviourally informed programmes and interventions within government, with the view to scale. Her recent work includes scaling a Growth Mindset pilot to 1500 schools in the Province and implementing a behaviourally informed smart water meter project during the recent water crisis in Cape Town.
Nicholas is a widely published policy economist, entrepreneur and commentator. He has advised Cabinet Ministers, sat on Australia’s Productivity Commission and founded Lateral Economics and Peach Financial.
He is an angel investor in various other Australian and international startups including Breezedocs, Slant.co, HealthKit and Lendable. He is also a member of the Council of the National Library of Australia.
A leading legal scholar who, for the last fifteen years, has been at the forefront of behavioural economics. He served as the administrator of the White House Office of Information and Regulatory Affairs. He is currently the Felix Frankfurter Professor of Law at Harvard Law School.
Bec Weeks is the co-founder of Pique (along with Sendhil Mullainathan and Mike Norton). Pique helps you change yourself in unexpected ways. They deliver short activities backed by research that only take a few minutes but are designed for lasting impact. Bec was a Senior Advisor in Australia's "nudge" unit, the Behavioural Economics Team of the Australian Government (BETA). Prior to joining BETA, Bec worked in management consulting at Bain & Company. Bec was a Visiting Fellow at Harvard University and a Research Affiliate at the MIT Media Lab and holds an MBA from Harvard Business School.
She is a foremost scholar of rational choice and philosophy of social science, and a leader in behavioural ethics.
Cristina’s research focus is on judgment and decision making, especially pro-social decisions, and how social expectations affect behaviour. Social norms are a big part of this work, and many of her experiments show the effect of norms on behaviour.
Emiliano is a behavioral economist focused on designing and implementing behaviorally advised strategies that improve the adoption and impact of products and services. He is also a Co-Founder at Instituto Mexicano de Economía del Comportamiento and NUDØ.
Jon is a By-Fellow in Psychology at Churchill College. His research focuses on online misinformation and the design of interventions to counter the problem at the individual level. His background is in journalism and media studies, writing his PhD thesis about media narratives in the so-called Donetsk and Luhansk “People’s Republics” in eastern Ukraine.
Jon’s other research interests include socio-informatics, content analysis, vaccine hesitancy, and preventing violent extremism.
Pavan is an empirically informed advisor in the policy space and an occasional teacher. He currently leads India's top behavioural research and advisory centre, CSBC. While he is adept at applying behaviour science to the end of solving intractable problems, he is also skilled at designing experiments in behavioural economics, and using quantitative methods. Pavan likes explaining complex ideas in a simple manner and shuns postmodernism and any form of deliberate obscurantism.
SUE helps companies to create smarter marketing and communication through behavioural psychology. They help governments design better policies, politicians win elections and businesses create better customer experiences. Amongst their clients are international brands and organizations such as UNHCR, The European Parliament, Schiphol Airport, T-Mobile, Heineken, Amnesty, Oxfam, Sony Music, Rabobank, ABN AMRO bank, Randstad, and Orange UK.
Anant oversees channel partnerships and worxogo’s expansion into international markets. Prior to worxogo, he spent 18 years delivering sales transformation programs at EY, PwC & Opera Solutions across India, USA, Middle East, China and SE Asia.
When not thinking of behaviour design in the workplace, you will find him planning a roadtrip or figuring out his next carpentry project.
Saud is a behavioural science, social marketing practitioner and founder of The Behaviour Change, a strategy house in the Middle East which targets diverse social issues in the region, including health-related and road safety issues. Saud is currently also working as a short- term consultant with the World Bank’s Mind, Behaviour, & Development Unit (eMBeD).
Saud has spent the past seven years implementing Social Change Campaigns, first in Australia and later across the Gulf region.
Tareef is the founder and CEO of Happily.ai, a people & culture platform on a mission to create happier workplaces. He combines his experience developing tech products in Southeast Asia, people analytics studies at MIT, and love for behavioural science to supercharge teams with positive interactions and gameplay at work.
Dr. Soni is an ‘Innovation Evangelist’ by profession and a teacher by passion. His venture, Inflexion Point, offers programs on Design Thinking, Strategic Acumen, and Consulting Skills. Apart from being an adjunct faculty at ISB Hyderabad and IIM Bangalore, he has engaged with companies namely, Reliance, Tatas, ITC, Flipkart, and Novartis. Dr. Pavan is also a mentor for NSRCEL at IIM Bangalore, a columnist at HT Mint, YourStory, and People Matters.
A sought-after writer, keynote speaker and consultant, Tom Goodwin has built a 20-year career spanning advertising, creative, digital and media agencies, and currently advises a range of Fortune 500 companies on business transformation for the post-digital age.
His role is to understand new technology, behaviors, and platforms, and to ideate and implement solutions for clients that take advantage of these new opportunities.
In 2017, Imen founded Tunisia's Behavioural Science Design Lab applying evidence-based research on Transitional Justice, Reparation Policy, Migration Policy, and Climate Change Policy. As trained psycho-traumatologist and research psychologist she offers advice on solving social problems in transitioning Tunisia and looks for new opportunities for innovation in Public Sector Institutions.
Pooja Haldea is an expert in the area of applied behaviour science, especially in public health, nutrition and financial inclusion.
Prior to joining the Centre, Pooja has led over 150 projects in India helping clients leverage behavioural science for business advantage. Pooja set up the India office for BrainJuicer, a global research and consulting firm and thought leader in behavioural science based research.
A self-described generalist, Leo is always finding connections between information, trends and technology to build strategic guidelines and innovative solutions for our clients. He has received several international awards including the Red Dot and the iF Design Award and has been on the jury for numerous awards including Cannes Film Festival.
Rodrigo is an award-winning writer, producer and director with a rather serendipitous path. In 1998, he founded Canada’s largest hip-hop magazine, Pound, which he ran for ten years. He co-authored Enter The Babylon System, a look at gun violence through the eyes of the hip-hop generation. Before launching Scenario he wrote and produced Netflix’s docu series Hip-Hop Evolution. The series was honoured with a Canadian Screen Award, an International Emmy, and a Peabody Award.
Karan is an Indian American businessman, founder of WhiteHat Jr. which was sold to BYJU'S. and author of three contemporary Indian novels, Keep Off the Grass (2008), Johnny Gone Down (2010), and The Seeker (2015). Bajaj's first novel, Keep Off the Grass, which became a bestseller with more than 70,000 copies sold in the year of release, was a semi-finalist for the Amazon Breakthrough Novel Award and was long listed for the India plaza Golden QuillAward. Together his novels have sold more than 200,000 copies in India.
Param's mandate is to build a global design team, working at the intersection of AI, Engineering, and Design, and to infuse design-centric culture and methods across the organization. He is most excited about the opportunity to re-imagine Design in an AI-enabled world.
Over the last 20+ years, Param has been in design and innovation leadership roles across companies like IDEO, Dr. Reddy’s and Kantar. Over the last decade, he has been instrumental in setting up and establishing strategic design capabilities & culture in several organizations.
Karthik Nagarajan helps brands chart a communication journey that is beyond advertising. Prior to this, Karthik set up the social media practice for GroupM India and also led the GroupM content practice. He is also a visiting faculty in many prestigious business schools across India and a board member at I-COM. When he is not on his day job, he is a screenwriter, an independent filmmaker and host of “The Filter Koffee podcast”.
Komal is a sports model and a director at UCCA NGO. She is a Harvard Business School alumnus, TEDX Speaker and an instructor in art & philosophy of Bruce Lee's Jeet Kune Do. Komal is one of the few female MMA athletes in the world to defeat a male in a cage fight.
Divya is a consumer behaviour researcher turned behavior scientist. A large part of her career she spent distilling insights and delivering strategic value to clients. In her previous roles of more than 13 years, at The Nielsen Company she led consumer insights business unit and the social media analytics and online communities’ from 2016. Divya has also established The Behavioral Science Collective in September 2018 to write about social and structural problems in the global south.
Yogita has more than 18 years of industry experience in leadership roles managing Asia Pacific region at international organisations like Aon Hewitt, British Broadcasting Corporation and Towers Watson.
Her work spans from policy and process design to organisation design and strategy development. She has managed large scale global change projects in performance management and implementation of HR technology.
Ritwik's primary research area is at the intersection between Behavioural and Development Economics and he extensively uses experimental methods for his research. Some of the topics he has investigated or is currently investigating are corruption, inequality, education and discrimination. His research has been published in peer-reviewed journals such as Games and Economic Behavior and Journal of Public Economics.
Harsish leads the marketing function at Myntra, with a firm focus on driving growth and consumer engagement. He brings with him, over 12 years of experience in marketing, with a deep knowledge of consumer branding and digital marketing strategy. In his previous role as the head of B2B Marketing at YouTube APAC, he delivered record-breaking growth for the video-sharing behemoth, through industry-shaping narratives. He also scaled marketing for YouTube ads, with campaigns, case studies and industry thought leadership.
He is also the founder of TRANSFORMS.ME, providing disruptive methodology and tools for designing lasting change. In his vision, business acceleration and societal wellbeing can be achieved through purposefully designed innovations that successfully blend technological advancements with human nature.
His work is aimed at activating transformation gene, empowering human energetic intelligence, integral investment leadership, sustainable behavior design, demystifying artificial intelligence, social psychology, and neuroscience.
Mayra uses behavioral insights to effectively generate and communicate human-centered policies that promote the usage of mass transit and sustainable transportation options as well as the improvement of behaviors among motor vehicle drivers.
She holds an MPP from the Harris School of Public Policy and has applied research experience working at the Behavioral Insights and Parenting Lab in Chicago and at Mexico’s National Laboratory of Public Policy. She’s also worked as a social welfare and entrepreneurship advisor in Mexico and Thailand.
Hannah is an Industrial Designer turned strategist with a focus on identifying consumer applications for emerging technologies across global markets. Recently, her work has focused on extended reality (XR), assisting companies in understanding how to leverage the technology in both the near and long term. Her work has been featured in The Wall Street Journal, Core77, has exhibited during NYCxDesign Design week for 4 consecutive years, and is a Red Dot and iF Award winner.
Junofy is a lecturer and researcher at the University of Zurich, Switzerland. She is also the founder of the India Behavioural Economics Network (IBEN) which aims to connect Behavioural enthusiasts across India. Junofy has been an independent researcher in Economics for the past 9 years, and has published 2 books and more than 40 research papers.
Steven has over 20 years experience in research.
He is the founder of 'The Outsiders' a research agency that specialises in unlocking cultural, behavioural and communications insights for clients such as Argos, Bodyform, Home Office, Mars, This Girl Can and many more.
From selling insurance comparison with a twerking businessman in hot pants to deploying the cast of Love Island to gatecrash nights in with a takeaway. Joe Burns is a Strategy Director from Mother London who has helped brands find unexpected places to live in culture.
Marco Carrasco holds an M.Sc. in Economics and Psychology from the University of Paris 1: Panthéon - Sorbonne, Summa Cum Laude. He has previously worked at the Organization of American States in Washington, DC, and the Ministry of Development and Social Inclusion of Peru. He has researched at the Shanghai Academy of Social Sciences in China and the National University of San Marcos in Peru. He is a Co-Founder of the Peruvian NGO Behavioral Economics & Data Science Team (BEST) and has been a lecturer and guest speaker in various international seminars and events related to his areas of specialization: behavioral economics, and East Asia and Latin America economic development.
Sujoy Chakravarty received his Ph.D in Economics from Purdue University. He has since then been a faculty member in various institutions such as the University of Texas at Dallas, Indian Institute of Management, Indian Institute of Technology and Jawaharlal University, where he is currently Professor of Economics. His research and teaching interests include applied microeconomics and experimental and behavioural economics. His research has been published in journals such as Ecological Economics, Review of Industrial Organization, Theory and Decision, Southern Economic Journal, Environment and Development Economics, Economic and Political Weekly, Global Business and Economics Review and Decision Support Systems.
A three day digital event celebrating Behavioural Science that featured not just experts from the field, but also a wide range of practioners who toe the line between the discipline, the art of context construction and behaviour change.
From world class athletes, award winning filmmakers, actors and behavioural scientists to those who have dedicated their lives to social issues in impoverished regions of the world, it featured a powerhouse of interesting speakers.
THIS THREE DAY GLOBAL EVENT WAS HELD ON SEPTEMBER 24-26TH 2020.
NOW FEST IS OPEN TO ANYBODY AND EVERYBODY CURIOUS ABOUT THE HOW, WHY AND WHAT OF HUMAN BEHAVIOUR.