The two richest men in the world swapped places, Twitter swayed and swooned but nothing else changed. We had the Olympics. We got a new Bond movie. We developed vaccines, moisturising sanitizers, and the strangely inconvenient elbow bump.
more importantly, 2021 saw applied Behavioural Sciences hold a larger share of voice across the globe. The community was abuzz with case studies. Be it reducing vaccine hesitancies or helping workspaces open up to employees moping about working in pants again. Our practitioners and academicians were afoot and about.
Following the success of the first edition, Now! Fest 2021 was dedicated to Culture, Disruption and Behavioural Science, with a special focus on the unique cultural and economic perspectives of emerging economies / non WEIRD nations of the world.
of celebrating behavioural science with experts, researchers, academicians, marketers and a wide range of practitioners. Toeing the line between social context and behaviour change.
The event was held online and was open to anybody and everybody curious about the how, why and what of psychology, culture, social influence and influencing behavioural change.
